bUT My rESalE vAlUe!
Good point. If your car is a crazy color it’s resale value will drop
More specifically, all of the bright colours tend to fade in the sun over time.
Is that true today? In my experience it is mostly Japanese cars from the 80s where the fading is a big problem. On the other hand, my country is not having a lot of sun so I guess it could be a problem in other countries with more sun.
Super expensive oilpaint pigments +++ fade so probably.
That, and many of these cars wouldn’t last long enough for the paint to fade from UV. Your yellow car turning beige wasn’t a concern if it wasn’t going to reach 100,000.
Lol, I haven’t had a car with <100k miles on it in close to 5-6 years
Since 1985 for me.
All my cars go to 300k, or more.
I haven’t driven 300k miles since 1985!
Unfortunately, none of my vehicles last more than 2-3 years.
I feel like an insurance nightmare at times.
Also red cars have higher insurance premiums.
Note to self, car insurance is run by orks from 40k…
Because painting things red makes them go faster.
This is (mostly) a myth, and dispelled by (among many others) Progressive and Allstate. How would they even know? Color is not part of your VIN, and is not something they will usually ask.
However, there is one small kernel of truth - sports cars, which genuinely are more expensive to insure, are far more likely to be red. But they would be the same price in blue, silver, or black.
Color is absolutely part of VIN.
But your point stands.
I ran my VIN for a Chevy Bolt through the decoder at vpic.nhtsa.dot.gov (and again through the one at driving-tests.org). It has all sorts of details, including manufacturing location, battery size, and that the headlights are LED. But nowhere on the list is the color.
There may be circumstances where the color is part of it, but it’s absolutely not standard. Try it yourself.
Next time you get an online quote, experiment with the car details. You’ll be surprised.
Actually white cars are now starting to have higher premiums, because Teslas are more likely to crash into them.
How would I do that when they don’t even ask the color?
Then that insurer is cross subsidising their risks. Find a different insurer that does include color in their pricing models.
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Car colour can also affect how much you pay for insurance

Peak automotive engineering!
There used to be a sense of whimsy and fun in stuff.
Yes.
Sick of the gray in cars, clothing, buildings, etc. etc. etc.


The cars in the second picture are more colorful and interesting than what we have now
yeah, the golden light does a lot of the beauty there
there’s a study that shows that car colorfulness is positively correlated to being in a good mood for longer periods of time (i.e. not having depression)
so, car colors reflect the mood of a society. and that they’re all gray today is a bad sign.
there’s a number of additional signs to read the mood of society. i was told by a colleague that the length of women’s skirts is another indication (the shorter the skirt length, the better society’s mood is overall).
i also believe that the music they play i.e. in the supermarket is a good indicator. the more love songs on the radio, the better the mood of society. the more break-up songs on the radio, the worse the mood of society.
It’s not just cars. Our whole society is grey.
It’s like we live in a world built out of that gray shit inside that Krabby Patty in the one episode.
Is this what you mean?

Or maybe this?

Well, gray and depressing does fit the times.
I miss cars that would last for 30 years more than choice of color.
Blame this on the car insurance companies. They claim that certain car colors are less likely to be in a wreck.
Also blame car manufacturers. Some colors cost more than others. Check the sticker price next time you’re in the market.
Everyone wants a car that blends in so that they are less of a target for cops.
For most of us, that is not a concern at all.
It should be a concern for literally anyone in America right now. Unless you’re white and actively licking boots, you’re a target.
Sounds about white.
I’m white and OP has hella privilege if they’ve never been concerned about cops targeting them. They were all over my ass in the 90s for having long hair and driving beaters. They’d lock on and follow until they had an excuse.
Part of why I drive a Volvo.
If you see a Volvo speeding you think “Gee, that doctor must be in a big hurry”
That’s apparently apocryphal. The rate of pullover tracks with the most common car color (currently white). Driver behavior (speeding, illegal turning, etc) and other outstanding features (lapsed registration, broken tail light) are the most common proximate causes for a pull over.
Not me! I’ll take a flashy sports car over a boring beige box any day of the week.
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“Mr. Moneybags”? LMAO I can easily name 5 excellent, reliable sports cars you can use as a daily driver for under $10K:
- Nissan 350Z/Infiniti G35
- Mazda Miata
- Genesis Coupe
- Civic Si
- VW GTI
My GTI was good at hiding from cops until I got my exhaust.
Worth it.
Oh, that’d be an interesting study I’d read about! Any sociology majors out there who need a thesis? lol
Everyone wants a car that blends in so that they are less of a target for
copspredators.Race red mustang gt. I’ll take the heat off y’all.
Paging through the 80s and 90s car colour options for somewhat mainstream cars like bmw is crazy in comparison to today. Sure they were the expensive paint option but there were hundreds.
There’s some awful colours today (eg you can get 3 shades of grey, red, or the precise shade of yellowish green that a newborn infant leaves in their diaper for a Prius). I say - at least it’s a colour.
Kind of true also for housing.
Drive the West Davis highway in Utah, north of Salt Lake City, and most of what you’ll see is cookie-cutter McMansions in the same color schemes.
I saw one larger house that looked like an unpaid intern copied and pasted the same set of rooms multiple times onto the standard front entry.
Cheaply built, soulless architecture, tiny lots, on ground that was lake bed less than a hundred years ago.
Reminds me of one of the funniest articles I’ve read: https://www.nplusonemag.com/issue-44/the-intellectual-situation/why-is-everything-so-ugly/
That was a fun read. I bookmarked it.
In my town there are two bright pink houses. I love 'em.
That’s cool. I don’t think I’ve seen one ever.
I hadn’t, either, before I started visiting this town.
that has always been the american way, upton sinclair was writing about this shit over close to a century ago now
People choose their colour based on how they think it’ll affect resale value. If they pick a punchy colour, that narrows down the demand and brings down the resale price.
It’s the same thing with millennial gray.It’s not that people don’t want colour, it’s that it costs such a huge part of their wealth that they’re scared about recouping it.
Proudly owns a blue car in a sea of boring.
I have tried so hard to own an orange or a blue car. I owned a blue one for a beautiful four months before somebody rear ended me and totaled it. Since then it’s only been ugly, boring silver.
I had one bright blue one for a few years. It was beautiful. Then management caused issues with the leasing and I had to give it back. Now it’s back to gray.
I wanna buy one so bad, but people who owns it says that, is a pain in the ass to repaint and resell just because of the freaking color. Society is so boring sometimes (-_-)
I know a guy that only buys white pickup trucks because white has the best resale value. He is just as boring as he sounds.
Never heard that tbh and had metallics blended seamlessly on blue in the past. Sounds like excuses for ability tbh.
Concerns for resale are a non-issue surely. I bought mine because it wasn’t a boring colour and I’m far from the only one.
Many people here say that people don’t want to be targeted by cops but I don’t feel like cops target colored cars specifically. At least where I live I feel like they target stereotypical vehicles, which would mean a combination of brand and model, color, tinted windows, any visible modding etc., and also the body style of the car. For example a gray roadster will have a higher chance to be targeted by the police than a yellow minivan. A modded car will always be stopped more than average.
So the way to not get targeted is to get a car that screams “mother/father of two in an unhappy marriage”. Or go to the other extream and get whatever the mafia drives if you have the money. I have never seen a G-class Mercedes stopped by the police.
The target here is vans, black BMW, Audi, Mercedes, and then the grey of the same 3 brands, it became an absolute stereotype
You could also get factory colors “custom”. What was available at the dealership was one thing, but they had a host of other color options you could special order. Like upgrading from an AM radio to AM/FM Cassette. You just had to wait for the factory to do a run of that option before your car would get shipped. More options were a la carte and you weren’t forced into trim packages like today that are like cable tv packages - pay for a bunch of shit you don’t want to get the one or two options you do. Want AWD? Sure! But you have to take “premium sound”, floor mats, cargo separator, and exterior trim packages too.
Some still have a bunch of color options. Hell, look at all the colors you can get through BMW Individual for example.
But people are scared about resale values and stuff
For regular makes and models there are far fewer options, like Toyota or Honda. BMWs are perceived as higher tier and have more options. The fact you have to single out a more luxury brand and can‘t just say “Toyota has 20 color options for the Corolla!” proves my point.
Toyota does a special color every year for their TRD lineup.
If you’re willing to count the black roof combo option the Corolla has 15 color options or 8 full color options. Red and blue are offered. Just no yellow or orange.
People just don’t want to wait for a special car and want whatever is on the dealer lot. So they make as many of those in boring colors.
Well yes, Toyota and Honda are about cutting costs whereever possible. Having fewer paint options available is cheaper.
I can get a Škoda in orange, blue or red, optionally two-tone with a black roof. That’s also a cheap model of a cost-cutter brand I looked at. Slightly bolder paint options, but also not too many.
There’s no point offering a bunch of different paints if nobody is getting them. Or you can do it like the luxury brands do, and make it possible to get absolutely anything, but it’s a high-cost extra. If you sell it as prestige, some people will pay for it because why not. Plus it’s not like anyone cares about the residual on a BMW, they’ll just lease the next one in 5 years and don’t care if they gotta pay 50 euros more per month due to a lower residual, or maybe the bank eats the cost (residuals are usually set lower than the expected actual value at the end of a lease anyway). But for cheap cars, where people are already cost-conscious, a lot of people just skip out on the cool colors because “oh it’ll depreciate so much worse” and that’s why they no longer offer them. So many car makers now offer one or two bright, showy colors per model and the rest are boring, generic, dependable.
If Toyota could make more money selling you a yellow Corolla than by not selling you a yellow Corolla, they would do it. But apparently not enough people want it for it to be an option, and not enough people want to shell out obscene amounts of cash for completely custom paints on a Toyota, for that to be an option. I wish people bought more brightly colored cars, but I don’t think it’s the manufacturers stopping everyone, it’s the lack of demand.














