Ford Motor Co. said Tuesday it would cut up to 1,000 jobs at its electric auto plant in Cologne, Germany due to lower than expected demand for battery-powered cars.
Yes. There’s definitely not a “lower than expected demand” for EVs, no matter what their expectation was. What there is is a lack of models for many uses.
Yes. There’s definitely not a “lower than expected demand” for EVs, no matter what their expectation was. What there is is a lack of models for many uses.
In that particular case, the Ford EVs are simply way to expensive. That is their main problem. It is hard to sell a €40k car in a €25k car market.