You build systems by measuring things — gathering information, quantifying it as data, and taking action on it. And Jill’s big thesis in the book is that this kind of systemic measurement is really a dehumanizing act, one that flattens human concerns into something, well, artificial.

These artificial structures touch everything — not just in the more obvious places like in apps or AI, but all the way up to politics and governance itself, and Jill’s insights here are a telling portrait of the way Big Tech and its billionaire figureheads have managed to break the very idea of the state itself.