Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.

Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.

But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.

The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.

The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.

Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.

  • UmeU@lemmy.world
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    4 hours ago

    He might as well be walking around with a Hitler mustache claiming ignorance. I could totally see him doing that.

  • catloaf@lemm.ee
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    8 hours ago

    I doubt he personally is setting those prices.

    Which means he’s got at least one neo-nazi on staff.

  • nothingcorporate@lemmy.world
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    10 hours ago

    Mike Lindell did a Nazi dog whistle, not surprised.

    Mike Lindell claimed he had no idea about how super Nazi it was: not surprised.

  • ⓝⓞ🅞🅝🅔@lemmy.ca
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    8 hours ago

    There are a lot of valid reasons to detest the guy. Going out on a limb with weird conspiratorial accusations isn’t really necessary. Already enough of that weird nonsense out there. Just sayin.

    • NOPper@lemmy.world
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      8 hours ago

      You think that was just a random coincidence on that specific price? Have you ever seen any sale end in 88 cents? 🤔

      • TriflingToad@lemmy.world
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        7 hours ago

        just looked at Amazon, found a bunch of sales that ended in weird numbers .21 .84 .58 .74 .89 .44

        oh and I found this one too

        Surely the fact that he’s sticking up for an Epstein friend is more than enough to hate him already.

    • Tikiporch@lemmy.world
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      11 hours ago

      To be fair, I see all kinds of $14.88 or $7.86 or other random prices at Walmart. Problem is, I know a person didn’t necessarily set those prices because it’s every product, seemingly at random.

      One dude decides what His Pillow costs, and he had to have chosen $14.88 for a reason. Maybe not because he’s a Nazi sympathizer, but maybe just to get in the headlines again. Either way, he knew the connection and what would happen, which is sell a bunch of pillows.

      • Letstakealook@lemm.ee
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        6 hours ago

        The prices at Walmart aren’t random. The cents portion indicates things like limited buy, no longer stocking, temporary sale, etc. It has been over a decade since I’ve worked retail, buy they are indicators for employees.

        • kofe@lemmy.world
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          50 minutes ago

          Wait can you explain more? I’ve never heard of that, feel like I’m asking for a dirty trade secret

      • ShareMySims@sh.itjust.works
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        8 hours ago

        but maybe just to get in the headlines again…

        …because he knew it is a Nazi dog whistle.

        So he’s either a Nazi, or he knows enough about Nazis to know how to appeal directly to them, and is happy to do so for publicity (so, an enthusiastic collaborator with Nazis at the very fucking least).

        You really should examine with yourself why you feel the need to jump to the defence of a Nazi.

        • Tikiporch@lemmy.world
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          7 hours ago

          You basically paraphrased what I said. Maybe I’m not saying it in a way you parse as unsympathetic, but I’m definitely not defending Pillow Man. Most people seem to get that, or else I’d be absolutely demolished by negative votes.

      • Apytele@sh.itjust.works
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        11 hours ago

        There are actually numeric codes to the Walmart prices iirc. It’s not white supremacist nonsense or anything inherently political though. It was Something like ending in 66 cents means that’s the last price cut vs 88 means there’s like 1 or 2 more planned discounts or something.

    • Sludgeyy@lemmy.world
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      12 hours ago

      Crazy thing is he has to give a 70.23% discount for people to even think about buying a pillow

      50 dollars for the world’s best pillow is a steal

      Something you use every night that can actually help with sleep and health. You shouldn’t be skimping on your pillow.

  • Veedem@lemmy.world
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    14 hours ago

    It’s amazing how this guy managed to basically throw away everything he had accomplished for a grifter who doesn’t even give two shits about him.

      • Veedem@lemmy.world
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        13 hours ago

        Maybe though I don’t like using someone’s addiction to poke fun. He did a really good job of overcoming it originally and then pissed it all away like so many other’s left in Trump’s wake.

    • Wrench@lemmy.world
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      8 hours ago

      I don’t think he’s stupid enough not to know what those numbers mean. The crowds he hangs out with, there is zero doubt he has seen those tattoos on more than a few faces in the MAGA crowds.

      I don’t necessarily think he was even aware of the price tag, or thought about a proposed sale enough to notice. I think the chances this was one of his nazi employees is higher than him setting his own sales price himself.

      He doesn’t seem to be coherent enough to be running day to day things like that, when his focus is getting in front of any camera willing to record him.

    • Rozz@lemmy.sdf.org
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      8 hours ago

      You don’t have to be smart to put two numbers in your price like that, just a nazi.

    • wjrii@lemmy.world
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      14 hours ago

      And plenty MAGA asshole enough to have hired a neo-nazi to set sale pricing.

      • qantravon@lemmy.world
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        14 hours ago

        No, that’s the point of a dog whistle. Those in the know understand, and they don’t want outsiders to notice. One of the best ways to combat these people is to let everyone in on their “secret” codes, so we can see exactly who is putting their hat in with the Nazis.

  • Steamymoomilk@sh.itjust.works
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    10 hours ago

    To be fair i had no idea what 14 or 88 meant before reading this post. Not to vifify mike lindell as i dont watch the news but am aware of him indorsing politcal figures. But i feel its reaching to say hes a white supremacist baised on the price of a product. Now if there any factual instances of him being racist, then there may be a correlation.

    • Doubletwist@lemmy.world
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      10 hours ago

      Just because YOU didn’t know doesn’t mean much. It just means you’re probably not a White Nationalist/Nazi (or maybe it means you are and are just ill informed about the culture and iconography surrounding it ).

      It definitely means something to white nationalists.

      • Steamymoomilk@sh.itjust.works
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        9 hours ago

        I mean im not saying it cant be politcal dog whistle. But there would need to be more evidence to make a conclusion. Such as mike lindel saying somthing racist or somthing that reinforces him being a white nationalist Nazi. Saying hes a racist purely off of a product price is the equivalent of the pet eating ohio comments. Both lack evidence and credibility to my knowlage.

        • ShareMySims@sh.itjust.works
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          8 hours ago

          Saying hes a racist purely off of a product price is the equivalent of the pet eating ohio comments.

          Jfc, you Nazi apologists are fucking wild, comparing a white supremacist openly broadcasting a Nazi dog whistle, to a bunch of immigrants who literally did nothing to no one but were still made a target for violence by those same white supremacists for the sin of existing while being Black is vile beyond belief.

          You should be ashamed of yourself.

          • Steamymoomilk@sh.itjust.works
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            7 hours ago

            Buddy i was comparing them for as they both lack real basis. And im not a nazi or a racist im simply being unbiased. And for added contex i honestly think people that judge people by the color of there skin are FUCKING stupid. Like seriously, ITS A FUCKING COLOR congrats lobotmites you judged a book by its cover and over generalized based on somthing by chance.

            And i do not appreciate lumping be in with lobotomites, im fine if you disagree with my oppions and i appreciate different oppions. I think the worst world to live in is the one where its just circle jerking. And mental imbreeding of ideas.

            • john_zorn@lemmy.ml
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              2 hours ago

              I’ll judge a book by its cover, you don’t watch the news by your own admission and you can’t spell. That’s enough to dismiss your opinions out of hand. In ‘contex.’ What you appreciate or don’t about ‘lobotmites’ is really kind of irrelevant and quite frankly the most outdated comment I’ve read in quite a while.

              • Steamymoomilk@sh.itjust.works
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                45 minutes ago

                Yeah i dont watch the news because the news hasn’t been about telling factual storys, every station is biased. And im tired of the political news stations and the shock factor storys. Instead of actual reporting they would rather talk about dumb little things or heavly misleading and perspective bending storys. Thats why i switched to lemmy, its everbody oppions fedirated. So ideally its more of a mutal consisis and constructive rather than censorship on outlet spewing slop. And i never was good in english class for grammer, which is mostly my fault. And i apologize if i came off rude, i dont like when people go online and assume just because people have different opinions means there “Woke” or racist or somthing. And i appreciate not interacting on a platform where is internet slop and circle jerking. If you wanna have a diffrent oppion and judge a book, then thats on you. I wish you the best.

    • revelrous@sopuli.xyz
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      9 hours ago

      It’s a thing. Now that you know, watch for it in the wild. Usernames, tattoos, bumperstickers, t-shirts. These people like to advertise.

      • partial_accumen@lemmy.world
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        5 hours ago

        They’re going to hand over good money for a lumpy pillow from a two bit con artist and part time insurrectionist. Isn’t that punishment enough for the shopper? Nothing we could do to the redirect would punish them worse than having to use a a Lindell lumpy pillow.

        • FuglyDuck@lemmy.world
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          5 hours ago

          It at least half will complain about the couch porn to Mike… or at least to the chat bit…

          So it’s meant to annoy Mike even more.

          And as far as I’m concerned… he can’t be punished enough.

          • partial_accumen@lemmy.world
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            5 hours ago

            And as far as I’m concerned… he can’t be punished enough.

            I was referring to punishment for his shoppers. You can bet Mike doesn’t sleep on one of his own lumpy pillows, even if he should be in prison for his actions trying to overturn democracy.