Across the world, the biggest smartphone manufacturers are Apple (28%), Samsung (24%), Xiaomi (12%), Oppo (6%) and Vivo (5%). However, there are geographic patterns in popularity, with Apple dominating North America and East Asia, while Samsung leads in South America, Europe, Africa and West Asia in addition to its home turf of South Korea. Xiaomi is the most popular phone brand across South Asia, Spain, Venezuela, Ukraine, Madagascar, Kyrgyzstan and Palestine, while Tecno is popular in West and Central Africa. Oppo, Vivo and Huawei lead in Indonesia, Bhutan and Togo respectively.
I don’t think this is accurate. It says Apple is the leading phone where I live, but the large majority of people here are too poor for an iPhone. Plus you rarely see people with them outside the rich areas of the city.
Apple has ‘won’ a lot of countries with just 20-30% marketshare, because the Android market is so fragmented. Look at China, for example.