Article doesn’t have much for details on why but seems to be he wants to take his brand independent and try to go in his own direction with it.

    • TrippyFocus@lemmy.mlOPM
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      4 months ago

      Just didn’t re-sign, makes sense to go take your brand independent while you’re a player still.

      Don’t know if any player will ever top the Jordan brand tho as far as sales and popularity