Everything that makes advertisers happy is to the detriment of humanity as a whole. Everything that makes advertisers’ jobs easier also makes it easier for authoritarian governments. “Innovation” is no longer about creating new things, it’s about taking what already works, breaking it, shoving ads on it and charging a ransom in the form of a premium subscription.
On the other hand, there are endless ad-skipping tools, pages and sites where the main attraction is the lack of ads without a subscription. More and more people are talking about how intrusive and annoying ads are, even those who make their living from them. As the efforts of big tech to please advertisers grow, so do the efforts of ordinary people to screw them.
Very Cyberpunk.
I feel the same. Besides what you mentioned, there is also the effect on what news and content will be produced and shown (see Manufacturing Consent). The advertisers who are the customers of shows want the viewers in a buying mood. So while “if it bleeds it leads” works fine but controversial topics that disturbs people or make them think will not be shown.
Best example is youtube - once the demonetization came there must have been significant effects on what topics were discussed and how. Without sponsorings and patreon it would be worse, but this or rule is shaping our global civilization for the worse.
People pay far too much attention to ideology, but it’s the rules of a system that lead it to converge to different outcomes. And advertising is a big one.