This ties into the notion of interpassivity. This is when a piece of media perform an action for you (think interactivity, but exactly the opposite). An example is the laugh track on sitcoms. Another is the series or film performing your environmental or anti-capital activism for you. Frequently the bad guy is some big polluting corp, or some evil rich guy who wants to bulldoze the community center to put his Luxury Resort there. You watch the movie, feel all rebellious and sympathetic with the main characters, and go home feeling like you’ve done something, when in fact all you’ve done is feed Disney some more money. See also movies like triangle of sadness and the glass onion or whatever.
Mark Fischer’s capitalist realism explores this and similar ideas in a much more comprehensive and eloquent manner than I ever could. Give it a read, it’s quite short!
This ties into the notion of interpassivity. This is when a piece of media perform an action for you (think interactivity, but exactly the opposite). An example is the laugh track on sitcoms. Another is the series or film performing your environmental or anti-capital activism for you. Frequently the bad guy is some big polluting corp, or some evil rich guy who wants to bulldoze the community center to put his Luxury Resort there. You watch the movie, feel all rebellious and sympathetic with the main characters, and go home feeling like you’ve done something, when in fact all you’ve done is feed Disney some more money. See also movies like triangle of sadness and the glass onion or whatever.
Mark Fischer’s capitalist realism explores this and similar ideas in a much more comprehensive and eloquent manner than I ever could. Give it a read, it’s quite short!
Thanks, I’ve been trying to remember this term and where I saw this concept for like 2 weeks!
Also, a related concept is recuperation:
Think of the sterile critique of capitalism from the Fallout series (produced by Amazon).