I pray to the universe that that last scenario won’t happen, but I’m totally doing it now if it does.

The issue is every competitor will use the same targeted ads. No advertiser who is not using targeted ads by utilizing tracking data will never be as competitive because their ads won’t be as effective.

Until we can kill these types of advertising by making laws against it or make tools that counteract them widespread enough that it makes the business unprofitable we will continue to have our data used against us.

The famous rap artist Biggie was also known as The Notorious B.I.G.

twitter.com wordpress.com nytimes.com paypal.com soundcloud.com ebay.com imdb.com twitch.tv stackoverflow.com imgur.com w3schools.com

adopted globally

Lol yeah, okay. Talk to me when you can actually get to most sites with IPv6.

Git = bittorrent

GitHub = the pirate bay

Code = content

Even that’s not the perfect analogy but it’s better than the OP.