Tesla announced it had quit the FCAI on Thursday and Polestar followed it up on Friday, saying the FCAI campaign – driven largely by Japanese car makers led by Toyota – is intolerable.
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Tesla and now Polestar’s announcement that they intend to leave the FCAI adds to mounting pressure on CEO Tony Webber who last month came under fire for threatening to run a 2010 anti mining tax style fear campaign against the government’s New Vehicle Efficiency Standard.
The fossil car lobby group CEO claimed that the NVES would cost the entire car-buying public $38 billion in the first five years, which led to the AFR running a story titled “Labor’s new EV-boosting rules will cost $38b, auto group says” followed by Coalition leader Peter Dutton and Nationals Senator Matt Canavan parroting claims that the NVES would see the price of popular vehicles increase by up to $25,000. Claims that have been widely rejected including by the Electric Vehicle Council.
I feel Toyota is doing huge damage to their reputation by going down this path. There’s a line where “the safe and reliable choice” becomes “old and out of touch”.
Toyota really screwed up in deciding that Hydrogen was the energy of the future. Even when everyone else in the world went with electricity they persisted in their failed vision. It’s a shame that an otherwise great manufacturer should fall victim to such massive hubris but honestly I think their days are numbered as a major vehicle manufacturer.
There’s no chance that hydrogen’s going to be a long term success for them and with all their eggs in the one basket it looks like they’re dead men walking.
https://www.carsales.com.au/editorial/details/vfacts-2023-car-industry-breaks-all-time-sales-record-143992/
Toyota sold twice as many vehicles as the next best manufacturer. They dominate the SUV, van, Ute markets. I can’t see them going anywhere soon.