Hyundai/Kia will have a big advantage if they will be almost alone in implementing it.

My car has an electronic dash and one of the only benefits is displaying information such as GPS turn info in the centre of the dash cluster. The down side is that it only works with the built in GPS guidance which is almost always out of date. So even though it’s inconvenient I still default to using CarPlay and having guidance in the infotainment screen instead.