Thanks for sharing, worth the read! As a non-native speaker the title was a bit confusing to me. This is what the author argues for:

Everyone, it seems, can rally together and agree that we must stop “factory farming.” But this rallying cry has created an unforeseen consequence, one that animal exploiters are taking full advantage of. Producers who sell the flesh and fluids of animals can simply state that their product is not factory farmed; it’s organic . . . local . . . humane . . . cage-free . . . (insert any number of misleading labels here). Likewise, when consumers hear these offensive two words, they are now thinking, “Oh, but my meat (or dairy or eggs) isn’t factory farmed, I buy it at Whole Foods” (or “it’s organic,” or “it’s free-range,” etc.).