I agree with the mission of this new cap, but my thoughts were this: Coca Cola, PepsiCo, these brands are… so inhumanly big, their budgets are SO extremely deep and large. And this cap? This cap is the best they could come up with? There is not a grain of my being that can believe that. What I do know about these corporations, is that they hate working together to reduce waste. Anytime a bottle deposit system is expanded they basically stamp the floor angrily until the law forces them to adapt or get out, at which point they use the new hated rules in their marketing as if the planet was all they were thinking about all along. Right…
This cap is essentially psychological warfare against the consumer, to form negative thoughts about being responsible with plastic waste. It’s purpose is to make you angry about the new rule, while still adhering to it.
Fuck you big food products inc, I hope we introduce a deposit system on fucking everything so you can all sit in the boardroom and cry about it.
their budgets are SO extremely deep and large. And this cap? This cap is the best they could come up with?
You’re assuming that there was an expensive program to replace the entire bottling line and redesign the bottles in order to meet the EU regulation while achieving satisfactory user experience.
What likely happened is that the engineers in charge of the cap design were told to change as little as possible and came up with a design that only required changing the cap moulds. Everything else got to stay the same, saving the company’s budget for other things
Yes and no: The bottling lines don’t get replaced, and in fact the EU checked beforehand that they won’t need to be replaced because otherwise the whole thing might’ve been an undue burden on the industry and they would have to make a closer evaluation, give the industry more time to switch, etc. The new caps can be screwed on by the old machines and if not, only cheap parts need replacing.
OTOH bottle cap manufacturers very much did do their homework, or at least the ones producing good caps that beverage companies will buy did it as no beverage company wants to be the one with the awkward caps. That’s not to say that there’s not bad designs out there but those will vanish. Also some consumers seem to have skill issues, like not latching the cap into the open position.
I agree with the mission of this new cap, but my thoughts were this: Coca Cola, PepsiCo, these brands are… so inhumanly big, their budgets are SO extremely deep and large. And this cap? This cap is the best they could come up with? There is not a grain of my being that can believe that. What I do know about these corporations, is that they hate working together to reduce waste. Anytime a bottle deposit system is expanded they basically stamp the floor angrily until the law forces them to adapt or get out, at which point they use the new hated rules in their marketing as if the planet was all they were thinking about all along. Right…
This cap is essentially psychological warfare against the consumer, to form negative thoughts about being responsible with plastic waste. It’s purpose is to make you angry about the new rule, while still adhering to it.
Fuck you big food products inc, I hope we introduce a deposit system on fucking everything so you can all sit in the boardroom and cry about it.
You’re assuming that there was an expensive program to replace the entire bottling line and redesign the bottles in order to meet the EU regulation while achieving satisfactory user experience.
What likely happened is that the engineers in charge of the cap design were told to change as little as possible and came up with a design that only required changing the cap moulds. Everything else got to stay the same, saving the company’s budget for other things
Yes and no: The bottling lines don’t get replaced, and in fact the EU checked beforehand that they won’t need to be replaced because otherwise the whole thing might’ve been an undue burden on the industry and they would have to make a closer evaluation, give the industry more time to switch, etc. The new caps can be screwed on by the old machines and if not, only cheap parts need replacing.
OTOH bottle cap manufacturers very much did do their homework, or at least the ones producing good caps that beverage companies will buy did it as no beverage company wants to be the one with the awkward caps. That’s not to say that there’s not bad designs out there but those will vanish. Also some consumers seem to have skill issues, like not latching the cap into the open position.
Spot on. For this, only the bottle cap production changed, the bottling process for beverages hadn’t to be touched at all.
Additionally, the new caps use less materials, so they also save the company money.
They didn’t even change the moulds. The caps are exactly the same in many cases, except they’re not cut the entire way around.
Seems a few bottles have better design, but I have not seen those myself.
If I was the EU, I’d force these shits to get back to 1.5L reusable glass bottles with metal caps.
Are u OK? How is it meant to make the consumer think they are responsible?
Causing annoyance to the user directs frustration towards the regulator and not the implementor.
Apple is doing this in the EU for example to “protest” recent regulations.
“This is annoying. Fuck those lefties for forcing me to have to deal with this, fOr ThE eNvIrOnMeNt.”