The company operates a franchise model and currently has 20 locations in Canada. It has long-held international ambitions – apart from the 60 planned franchise stores in the US, it has deals in place to expand into India (with 145 sites), Singapore (five locations), and Germany, Austria and Switzerland (25).

The US, though, will be the first country outside Canada to host an Odd Burger restaurant. But as the companies remain locked in an escalating trade war, the business is bringing that vertical supply chain model stateside.

Odd Burger will source ingredients from US farmers and build its own manufacturing plant in the country. This would ensure that the food it offers is locally produced, and help the firm maintain control over its supply chain.