Really, the disqualification is probably better publicity than winning the award itself. If someone told me some vegan cheese won a “Good Food” award, I would assume it was related to eco- and social-consciousness. Learning that it was so delicious that the dairy industry schemed to take away the award tells me they’re afraid of the competition.
When Seiko beat the Swiss at their own mechanical watch accuracy competitions, they decided to cancel the long running prestigious competition entirely instead of make a better watch.
Really, the disqualification is probably better publicity than winning the award itself. If someone told me some vegan cheese won a “Good Food” award, I would assume it was related to eco- and social-consciousness. Learning that it was so delicious that the dairy industry schemed to take away the award tells me they’re afraid of the competition.
When Seiko beat the Swiss at their own mechanical watch accuracy competitions, they decided to cancel the long running prestigious competition entirely instead of make a better watch.
Capitalism breeds innovation!
Same with Japanese Scotch whiskeys absolutely running the table on ones from Scotland in competitions.