With paltry streaming royalties and a cost-of-touring crisis, it’s harder than ever to make money as a musician. Claudia Cockerell on the household names who are taking up side hustles, and what it says about the state of the music industry

For the majority of artists, making music is financially unsustainable. According to a census conducted by the Musicians’ Union, nearly half of working musicians in the UK earn less than £14,000 a year from their craft, while a further half have to sustain their careers with other forms of income. It’s easy to imagine that these are the aspiring performers making tunes in their bedrooms and moonlighting as bartenders, but even household names are turning to alternative income streams.

British singer Kate Nash announced on Thursday that she would start posting pictures of her bottom on adult website OnlyFans to raise money for her tour. The Foundations singer has nearly a million monthly listeners on Spotify, and is playing all across the UK, including a sold out gig in London, but says that touring is a loss making exercise.

She started her “Butts 4 Tour Buses” page in order to ensure “good wages and safe means of travel for my band and crew”. Nash would rather you gawk at her gluteus maximus than listen to Foundations on Spotify. “No need to stream my music, I’m good for the 0.003 of a penny per stream thanks,” she told her followers on Instagram.

For an independent solo artist to make the UK living wage they would need 9 million streams a year. But most artists need far more as revenue is split between bands, with record labels often taking a hefty cut.

While Spotify can provide a reliable if paltry source of income, touring is only profitable for musicians playing big venues to sold out crowds. A survey conducted by rehearsal space network Pirate Studios found that only 29% of artists make a profit from tours. Rising costs and a flailing economy have exacerbated this, and a government report earlier this year found that artists are facing a “cost-of-touring” crisis, with travel, accommodation and food prices all higher than ever.

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With her backside hustle, Nash follows in the footsteps of Lily Allen, who started selling pictures of her feet on OnlyFans over summer. She had the idea after seeing that her feet had a perfect five star rating on WikiFeet, a photo-sharing foot fetish website. Subscribers pay £8 a month to access her posts. In October, Allen claimed that shots of her well-pedicured trotters were earning her more money than Spotify streams – and that’s saying something, considering Allen has over 7 million monthly listeners and more than a billion streams on her top three songs.

  • Dudewitbow@lemmy.zipEnglish
    18·
    26 days ago

    I don’t necessarily say it is or isnt spotifies fault, but how I see it is music kinda changed due to the digital age. Before the digital age, most people mostly needed to get into, or the eyes of a record label to get anywhere, and that had its fair share of dirty laundry (e.g whats happening with P Diddy). The digital age flipped the book around, where being able to publish music nowadays is extremely easy, but the problem is you’re competing against a wave of other users. It’s also significantly more expensive to do live concerts nowadays too (which is completely separate from spotify) as more and more concerts are getting canceled

    • misery mansion@lemmy.worldEnglish
      7·
      26 days ago

      I think this is a mature take. Spotify should be more heavily regulated ultimately. Without some controls then their service is inevitable. If it wasn’t Spotify it would be something else doing the same thing.

      Likewise with touring, breaking up ticketmaster and livenation would be a great start, but then you still have the cost of running a venue which is harder in the current economic climate. Ultimately local governments should be subsidising venues to ensure that artists have viable spaces to perform.

      Leaving it up to the market results in the situation you have now where people think it’s logical to pay 1000s for a Taylor Swift ticket, an insane exercise of pure greed.

    • smeg@feddit.ukEnglish
      6·
      26 days ago

      What do record labels actually do in this day and age? Artists don’t need their capital to produce physical media anymore, so is it just promotion? Are artists able to make promotion deals with the likes of Spotify so they can at least cut out one of the middlemen?