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Cake day: June 13th, 2023

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  • I feel like you might like James Hoffman, a coffee YouTube creator. His baseline attitude is much the same as yours - if you start with good tasting water and good, freshly roasted beans, you’ll likely end up with good tasting coffee. He also delves into the nitty gritty, doing a lot of cool experimentation with different techniques and data-driven stuff, but he usually does a good job of stressing that all those minute details end up making very small differences in the resulting cup.


  • Of course Starbucks roasts dark in part because they’re cheap, but it’s mostly to ensure the flavor is consistent across all their thousands of stores. Roast any bean to the level Starbucks roasts it, and it doesn’t matter what the origin, fermentation method, species, or terroir was, they all come out tasting the same. Granted, most people aren’t going to enjoy that taste by itself, but that’s sort of beside the point. Starbucks coffee isn’t really intended to be enjoyed straight, it’s supposed to be made into milk drinks where the dairy, syrups, and toppings provide most of the flavor, and for that use case, it’s adequate.

    I can’t drink coffee anywhere else anymore

    That’s an absolute shame, because there’s tons and tons of cool coffee shops absolutely all over the place doing really cool, interesting, imaginative, and downright tasty things with coffee that you’re missing out on.