It’s EU’s GDPR.
Anything like a newsletter or marketing must be opt-in. And it cannot be bundled with other consent, that is they can’t refuse to provide you a service if opt-in isn’t absolutely necessary.
To be honest, not sure if any other countries have such laws.
Tape is actually doing pretty well.
Not the little cassette tapes, but tape storage tends to be used in big companies for backup long-term storage, and it doesn’t seem currently like it’s going anywhere.