“…the Holy Roman Empire.” (Quickly and quietly) “It’s actually Germany, but don’t worry about it”

Edit: to be clear, I was quoting Bill Wurtz

In a roundabout way, you could argue both were factors.

Twitter’s echo chamber becoming cacophonous with spite and worse means less people visiting the site, and refusal to support the site would be a better look, but that pr move might be easier on the corporate wallet as well.