38% are the, I never have to go to the doctor. I never get sick. Until one day, they realize what an absolute nightmare the healthcare system is. 38% are probably the percentage that have had use for anything other than doctors visits.

I work in marketing as well. Super small team, super niche product. It’s so much more than just sales which is what everyone thinks marketing is. I would never do sales but trying to stand out is something that is always a challenge, almost a game.