Toyota Motor Corp., will refocus DEI programs and halt sponsorship of LGBTQ events, citing “a highly politicized discussion” around corporate commitments to diversity, equity and inclusion.

The Japanese carmaker told employees it will also end participation in notable rankings by LGBTQ advocacy group the Human Rights Campaign and other corporate culture surveys. The company will “narrow our community activities to align with STEM education and workforce readiness,” it said in a memo Thursday to its 50,000 US employees and 1,500 dealers.

The note comes a week after anti-DEI activist Robby Starbuck started a social media campaign against the company, calling for customer boycotts because of its support for LGBTQ events and other initiatives. Toyota said at the time that the LGBTQ programs targeted were led by employee groups, not the company directly.

  • EmpathicVagrant@lemmy.world
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    1 month ago

    Oh the company that donated 3x as much as the second biggest donor to the insurrection folks? They’ve been on my ‘never buy’ list ever since.

      • Omega@lemmy.world
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        1 month ago

        Can confirm. They’re dependable. According to the Goods Unite Us app, 55% of their political donations are to Republicans.

        Some others according to the app:

        GMC: 54% R
        Ford: 51% R
        Tesla: 51% D
        Hyundai: 75% D
        Nissan: 83% D
        Dodge: 86% D
        Jeep: 86% D
        Honda: 90% D

        Edit: I wonder how much of that is influencing primaries. Like, is Musk pumping money into getting the most moderate option in a blue area?

      • Gerudo@lemm.ee
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        1 month ago

        It could be Toyota North America as a separate entity from Toyota proper.