Good video on how talking for the sake of talking took over people actually experiencing things.
Edit: further reading on this is this Monthly Review article that’s not the best written, but the main point about how social media parasitizes the rest of society/economy and how it uses the inertia of rhetoric to divide people into emotionally-charged groups is good.
https://monthlyreview.org/articles/digital-imperialism-and-emotional-tribute-in-east-asia/
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I found a YouTube link in your post. Here are links to the same video on alternative frontends that protect your privacy:


