The U.S. grocery slowdown is becoming harder to ignore.
Shoppers are buying fewer items than a year ago, and grocery sales are declining as weakening unit sales are now outweighing rising prices. That is according to new analysis from Bain & Company using NielsenIQ grocery data shared exclusively with CNBC.
Grocery units, which refer to individual items or products sold, fell 1.8% in June from a year earlier, a sharp reversal from the 0.1% year-over-year growth recorded in June 2025. While prices continue to rise about 2% to 3% year-over-year, that inflation cushion for the industry is no longer enough to keep overall sales growing.
old man here. I am not exaggerating to say you could have large paper grocery bags full of food using a 20 and get change back. Those paper grocery bags held more than twice the standard plastic ones from today. I keep complaining that places still have signs saying they won’t take over a 20 when that was what everything would take when I was a kid. Nobody had signs saying they won’t take anything over a 5 or 10.