Transcription
A picture of a hand holding remote car keys pointed at a white pickup truck. Below that is the text:
In the US, 75% of truck owners tow only once a year or less. Nearly 70% of them go off-road once a year or less. Additionally, 35% of truck owners haul something in their truck beds once a year or less
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I think there’s a significant part of American culture and mythology constructed around self-reliance. It is at the heart of the rage over socialism (that and anti-communist sentiment left-over from the Cold War), the hardcore prepper mindset, and pickup trucks.
When that is your identity logic doesn’t play into it, unfortunately.
Also, the prevalence of $100k+ vehicles is getting goddamn ridiculous.