Yep, as I tried to hint in the last paragraph. 😆

Digg’s biggest sin was that the votes were all that mattered, and the admins just leaned into that by coddling the power users. That’s why Digg got so toxic to random people who just wanted to share something cool they found. The last redesign just made it official that there are those whose votes matter and the unwashed plebs. Everyone already knew people were fucking with the votes, and the admins just said “go right ahead”.

So what Reddit offered was at least some assurance that the algorithm would combat blatant vote manipulation by power blocs and that people could share cool stuff fairly. Digg users promptly voted with their feet.

Now, to Reddit’s credit, the system worked for years. Admins absolutely condemned vote manipulation and actively fought it. People were actively against all sorts of vote brigading, and the admins listened.

Problem is, it all changed. Corporate media influencing came in, under radar. Political memefluencers came in, under radar. It’s all allowed unless it’s blatantly against policy and everyone pretends it’s just organic random users.

Now, you don’t see the Reddit admins talking about what made the site work so well back in the day. I’m not sure they’re interested in maintaining the anti-brigading and anti-manipulation algorithms. They’re this close to saying “fuck it, it’s a free-for-all” and going full Digg publicly.