It was cool. There’s a reason the hydraulic process Chanel was wildly possible, it’s just cool to watch. And this ad idea was perfect for getting across the point that the new iPad is thinner, so it seems well thought out.

What are these people even complaining about anyway, CGI instruments getting crushed? wtf? I imagine that’s even part of the the ad: look at the CGI we can create, all in a much thinner package