Starting at $46,340, the Solterra’s starting price is already under the average transaction price (ATP) for a new vehicle in the US. According to Kelley Blue Book, the ATP for new vehicles in the US was $48,401, down 3.1% from their peak in December 2022 ($49,929).
After introducing drastic new incentives, Subaru’s Solterra is now the most discounted car on the US market. And yes, that includes gas-powered cars.
According to new Consumer Reports data, Subaru’s EV tops the list, with Solterra models selling for 12% off MSRP. That would mean buyers are getting Solterra’s for around $40,800. That’s over $5,500 in savings.
The study looked at recent transaction data from TrueCar to find where buyers are scoring the biggest savings. Each of the top ten models is selling well below its stick price, at under $50,000.
Because it’s a mediocre car that’s priced well put of its league.
I remember when they were first talking about this thing and I assumed it was going to be a cheaper EV to replace the C-HR, and it seemed like it, given the mediocre specs.
When it came out that this is supposed to be competition for the EV6. Ioniq 5 and Mach-e I actually gasped.