McDonald's reported a surprise drop in sales worldwide on Monday (Jul 29), its first decline in 13 quarters, as deal-seeking consumers shy away from higher-priced menu items, including Big Macs. Persistent inflation has forced lower-income consumers to shift to more affordable food options at home. That ha
  • SirEDCaLot@lemmy.todayEnglish
    2·
    3 months ago

    Not surprising even a little bit. McDonald’s is not and never will be a premium burger. That is not their market segment. But they have priced themselves at and above many premium burger offerings. I get the desire to move out of the absolute lowest budget, but they’ve done it too much. There’s no point in going to McDonald’s when you can get a significantly better burger for the same or less money.

    • ms.lane@lemmy.worldEnglish
      2·
      3 months ago

      Hungry Jacks in Aus (local Burger King licensee) is somehow even worse, Maccas put their prices up, but HJ’s put their prices to the moon.

      You can get a Dominos pizza (also crap) delivered (remember, we don’t do tips either…) cheaper than a Whopper w/ Cheese (not a meal, just the burger)

  • hydrashok@sh.itjust.worksEnglish
    0·
    3 months ago

    I’ve pulled back as well. They’ve eliminated all their good coupons and increased all their prices to the point where a more upscale restaurant is on equal footing in price and far ahead in quality.

    McDonald’s, Taco Bell, Wendy’s, and Burger King all compete on being cheap, filling, and of adequate quality for most people. Now they’re not cheap anymore and I can get Cane’s, Popeye’s, Culver’s, and Five Guys for nearly the same price. What incentive to I have to choose McDonald’s/BK/TB/etc? Also, I don’t drink soda, so no value meal options anywhere for that. I’ll never buy that $5 meal deal.

    Taco Bell’s chili cheese burrito is $3.79. Beef and bean burritos are $2.49 for gods sake. That shit used to be 89 cents. Even with inflation it should only be about $1.50. McDonald’s double cheeseburger is $3.79, too. BKs app deals are a joke and what was once a pretty good value meal is basically toast. Same at Wendy’s, and they’re also investigating surge pricing for food, even though they walked it back.

    I’m glad folks are voting with their wallets and saying no more to this crap. I get prices go up in the long term but damn, this feels more like price gouging than inflation.

    • JoShmoe@ani.socialEnglish
      0·
      3 months ago

      Yeah sure, they’re ridiculous right now. But when they’re all dead and gone or hard to find, you’ll be missing those cheap ass burritos and happy meals.