I’m working thru a marketing cert via Google rn (working with the enemy) and I just learned how many ads we’re exposed to on a daily basis!
Any guesses?
Tap for spoiler
4000-10000
ads per day !!!
Zero but I’m neither average nor American.
The odds of that are very near zero. They’re including things like brand names and logos as ads. The Lemmy logo itself would be considered an ad
They’re not getting numbers in the thousands by only including intrusive ads
That’s rather silly. Might as well include road signs “advertising” places to go and how far away they are.
Well yeah signs that give the direction to the nearest restaurant or to a shop would be an add really
I’ll see 3-5 digital ads, on my phone at lunch in 20 mins, everything else is 100% ad free. I grew up with 80s tv commercials, nothing affects me now, lol, I also haven’t had cable in, woah, 25 years Also not from the states
Jokes on you, there are ads as posts on lemmy.
Bots are everywhere.
⬆️ 😎
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I live in the countryside. You know, that place with all the green.
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So many people don’t read the most obvious “no entry” signs. I don’t think they’ll notice most advertising.
I wonder if signs have become less effective as a result of advertising. Have people become desensitized to things trying to grab their attention?
I watch people STEP OVER a sign that states “Elevator is in service” at least 3 every time. I watch people throw GARBAGE in a battery recycling bin, every day. When I ask if it was a battery they threw in there they say no, I just saw recycling on the bin. There is a picture, 50cmx50cm, with 8 different batteries on it. Either that or literacy has dropped to near 0
Me (uses discord and lemmy, rarely watches youtube and adblocks browser and youtube) online: 20 or so (counting Netflix ads), real-life: 1000 (half of them old).
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What is being counted as an ad for these things? Is branding slapped on a product an ad? If a car with a company logo drives by my window, is that an ad?
I’m in a similar ad boat to you in that I actively removed most ads from my life. I work remotely and often go a full day without going to a commercial venue. I still see a lot of things that could be classed as ads
As a random example, I just looked at my key chain. My car key has a Ford logo. The key chain was a freebie from a now long-defunct car dealership with their logo. I have a light on it sold by Battery Junction and manufactured by Titanium, with both logos prominently displayed. One of my keys was cut by a local locksmith with their name engraved on it. This could be considered as exposing me to 5 separate ads just on my key chain
To get a figure in the thousands, they probably have a very inclusive definition of an ad. I’m sure we’re exposed to more ads than we realize
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This is an incredibly naïve understanding of how branding and human cognition work. To claim a corporate logo is a “neutral placeholder” is to ignore the entire multi-trillion dollar industry of marketing and the last century of psychological research.
A logo is not a “placeholder” but instead it’s the visual distillation of a brand’s entire propaganda campaign.
Every commercial, billboard, and sponsored post you’ve ever seen for that brand has worked to create a subconscious association between that symbol and a set of feelings, aspirations, or identities (Nike = “achievement”, Coca Cola = “taste”, Apple = “innovation/creativity”, and whatever other crap). Seeing the logo fires that neural pathway without the “prerequisite” for a full ad. The commercial already happened in our heads, across years. And it still constantly does under capitalism, hence commodity fetishism is a thing.
The primary goal of all advertising is not to make you buy something right now, but to ensure their brand is the first one you think of when you have a need. A logo constantly flashing in your visual field does exactly that. It’s a maintenance ad, whether deliberate or not, keeping the brand’s presence active in your subconsciousness.
It is a territorial claim on mental space, and by arguing that their symbols have a right to exist in our public and digital spaces “just for identification,” corporations are claiming a right to permanent, free real estate in our minds.
It’s almost like calling a national flag of any country “just a piece of colored cloth” because it ignores the immense weight of symbolic meaning, cultural conditioning, and ideological power that whatever given symbol carries. In this case, it’s a flag that flies not for a nation or people but for the empire of capital. Even if it was a defunct company, it still once served this purpose, even if now “retired.”
i likewise don’t see many adds thanks to various forms of adblockers and now they feel repetitive and annoying each time i trapped somehow; sometimes so offputtingly so that i stop consuming the media.
The only ads I really see are product placements, brand names/logos and product reviews on youtube (which are generally paid ads).
Like many here, I use ad blockers etc but I don’t think most people realize how much of what they see are actually ads. Just look at a pair of sneakers and you’re likely to see an ad on the side of them.
I gotta wonder what they’re counting as an impression. How much is junk mail/email spam, for instance? How much is fully peripheral - billboards you’re not stopping to read, ambient Internet banner ads you’re deliberately ignoring or clicking through? Native ads people simple don’t clock or understand?
I also have to wonder how many of these ads “stick” in anyone’s brain. It seems like exposure at that volume would make retaining any individual impression unlikely.
Every bannor ad on a webpage is one ad. A news article can have 12 or more.
Sure. And social media is six different ads in a blender after every swipe.
But is anyone actually absorbing any of this?
There are ads on news articles?
Very few. My home internet is adblocked with multiple layers. I don’t frequent ad-filled social media. I don’t watch TV much. Probably the most ads I’d get are if I’m driving, then I’ll get billboards and the like.
I consider “branding” adds so easily a thousand just in a trip through the store. Driving is mostly just political posters and of course signage (again branding -> ads). The drive is always about 30 minutes so if with radio easily 10 minutes of ads. If on social media more ads in between posts. Clothing can be ads both the free shirts part of campaigns or branded stuff.
With in my own home most gadget or appliance stuff is branded. Anything processed, again branded.
Honestly if I wasn’t so opposed to it my life would probably be worse, but I prefer buying from people (they just give you a bar of soap, peaches, chair, etc no logo or stamp on it), a block everything I can, and like diy electronics.
It
I get unreasonably upset with the fact there are so many product categories where you can’t buy a product without the brand name/logo slapped on it in a visible position.
I’m paying for the product, I don’t want to become your walking advertisement, nor do I automatically endorse your brand.
That’s insane! It also seems like a figure of diminishing of returns. If your company puts out the only ad out there, that will be incredibly effective. But one in 4K? Does it really make a difference?
But one in 4K? Does it really make a difference?
I bet the better resolution helps
Not me. Thank goodness for adblockers.
Pro tip: Don’t be stuck in from of your phone all day, this reduces ad counts, too!
Fuckin loads.
Not American but can’t imagine they see fewer.
I still see and hear occasional traditional ads, as they’re hard to avoid in public spaces or in my snail-mail box, but I don’t see online advertising since I adblock and spam-filter very aggressively. If a site is tries to anti-adblock (like Twitch) I just stop using them.
I don’t think my “daily seen” number ever gets to three digits.
I’m not average. I’ve had system level adblock on my phones for at least 10 years. I see zero adverts on my phones. I use linux for my computers and of course ublock on the browsers and vpn 100% of the time on phones and computers. Zero adverts for years.
The one place I have to deal with them is streaming and air broadcast on TV because I haven’t carved out time to set up the *arr suite, so I get it on amazon prime (bastards broke the contract that got me to join) and any other streaming service. No adverts on YouTube due to an app I installed on the Chromecast, and the TV has no network access.
So… I see maybe .1 per day?
