When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
  • dawnglider@lemmy.mlEnglish
    9·
    20 hours ago

    I can’t say that I’m surprised, but kudos to them for running this! To be honest 0 out of 584 sales is still impressive.

    My biasphobic brain can’t help but wonder if the radio button defaulted to the “Made in Asia” position though 🙃

    And for added pedantry, unless I’m mistaken this isn’t A/B testing 😁

    • ☂️-@lemmy.ml
      2·
      16 hours ago

      wonder if the radio button defaulted to the “Made in Asia” position

      thats a good point. users heavily favor the default option, or rather they seldomly change it.

  • davel@lemmy.mlEnglish
    12·
    22 hours ago

    We’ve been running this A/B reality since the late 1970s, and the results have been rust belts. Pepperidge farms remembers.

  • ☂️-@lemmy.ml
    5·
    21 hours ago

    capitalism is relentless in always settling for the cheaper way, no matter how or what the consequences are.