A survey of over 100,000 Germans revealed that 94% won’t buy a Tesla vehicle. It doesn’t bode well for the automaker, whose sales had already been falling off a cliff in the important European market.
In 2024, Tesla saw a 41% reduction in sales in Germany compared to 2023 despite EV sales surging 27% during the year.
This has already raised red flags about Tesla’s future in Germany, but it is nothing compared to Tesla’s performance so far in 2025.
Tesla’s sales were down 70% in the first two months of 2025, and again, that’s compared to its already poor performance in 2024.
That happens when a brand is about one person. Musk made Tesla all about himSelf. In a way he was the product - you could buy his cool car. Be a part of the company with that cool weird funny CEO. He posts memes just like you!!! Loom at his funny flamethrower! How random! Hahaha! He would also lie about so many features that nobody could actually believe it was a lie (full self driving next year™, battery range etc). So they still went ahead and bought it - and had a lot of sunken cost associated to his cool image.
But oh no! It turns out the guy is actually an asshole, a racist, likes nazis, is an delusional and unpredictable drug addict, not that smart, born with money from aparthheit-enabled-exploitation - who could’ve known!?!?
now people don’t like him, so they stop buying his product.
Reminds me of subway. They somehow survived that whole PR nightmare, but still… They’re not nearly what they used to be.