The White Castle System of Eating Houses - 99% Invisible
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White Castle has its own take on fast food hamburgers. For starters, the patties are square, with five holes in each patty. And they’re small, too –- two-and-a-half inch sliders. Just big enough to fit into the palm of your hand. And since they’re steamed on a bed of onions, everything is infused with this

Excellent listen throughout, but you can skip to 17:30 for competition with McDonalds.

  • 🇰 🔵 🇱 🇦 🇳 🇦 🇰 ℹ️@yiffit.netEnglish
    0·
    2 months ago

    McDonald’s pioneered franchising. Even the actual restaurant wasn’t original, Ray Crock just bought the name from the actual McDonald’s brothers after visiting their single burger stand and having the idea of duplicating it so he could sell more milkshake machines.

    • AwkwardLookMonkeyPuppet@lemmy.worldEnglish
      0·
      2 months ago

      Hold up. The McDonald’s brothers had some great original innovations for running a hamburger stand. They were using assembly line techniques to produce burgers faster than ever before. They weren’t using cutlery or plates for the first time ever. They built a very streamlined business. THAT is what Ray Crock saw potential in, and that is what he bought. That is what the fast food industry is built upon.