I don’t know anything about you, but for the sake of argument, imagine you’re part of a marginalized group. Now, imagine that you use a product. The owner of said product has openly stated that they hate your very existence because you’re part of that marginalized group. You have decided that this is a good reason to stop giving them your money.

When does free speech come into this? How does one person’s money/profit affect another’s right to speak? It doesn’t. Choosing where you spend your money is you utilizing your freedom to express yourself via your wallet, just the same as they chose to express themself via words. Both the objector and the CEO are saying “I disagree with your views on the world and as such no longer desire your business”. Well, maybe the CEO still wants your business.